What Social Media Marketing stands for
The goal of SMM is to attract customers from LinkedIn, Facebook, Instagram and other social platforms
Social networks know a lot about their users: age and gender, country and city of residence, brand and year of release of a mobile device, interests and behavior patterns
SMM stands for Social Media Marketing - social media marketing. The goal of SMM is to attract customers from LinkedIn, Facebook, Instagram and other social platforms. Another important task of SMM is to increase brand awareness and work on reputation.
According to Hootsuite, a social media management platform, there are 3.8 billion active social media users worldwide in 2020. This is 49% of the total population. In Russia there are 70 million of them, that is, 48% of the population. This means that SMM specialists are able to reach every second resident of the country. The most Social Media Packages per month.
What SMM is based on
Social networks know a lot about their users: age and gender, country and city of residence, brand and year of release of a mobile device, interests and behavior patterns. For example, Facebook is aware of the millions of users who belong to the group “men 20–25 years old from St. Petersburg, who often shop online and are married”.
The user gives all the information both by filling out his profile and through actions within the network: “Like” marks on the pages, logging into the network from a mobile device, clicks on ads, and so on.
As a result, the social network can select for your advertising people who, for example, recently bought a smartphone, travel often or will soon celebrate their birthday. On Facebook, the necessary information about you as a user is stored in the preferences section. Instagram marketing services often include community management and official targeted ads.